Bonnaroo Music & Arts Festival is for the weirdos. It's a magical, judgment-free place where you can forget the real world and unapologetically be yourself. I was challenged to create a visual identity that represented this crazy beautiful community.
After landing on an identity, I worked closely with creators, merchandisers, and producers to see that vision through from marketing campaigns to on-site at the festival.
Creative Direction: Julianna Cvetetic
Art Direction: Anna Woodard
Illustration/Design: Oliver Hibert
Design: Julianna Cvetetic
Photography: Alive Coverage, Andrew Jorgenson