Julianna Cvetetic
WORKINFO

Julianna Cvetetic is a designer & art director based in New York City.

Her work is empathy-based and data-driven, thoughtfully connecting brands to their audience.

Bonnaroo Music & Arts Festival

Creating a once-in-a-lifetime experience for 100,000+ fans

Bonnaroo is for the weirdos. It's a magical, judgment-free place where you can forget the real world and unapologetically be yourself. I was challenged to create a visual identity that represented this crazy beautiful community.

After landing on an identity, I worked closely with creators, merchandisers, & producers to see that vision through from marketing campaigns to on-site at the festival.

Brand Identity / DIRECTION / DESIGN

SmileDirectClub

A better way to clean: introducing a new line of oral care products

A massive effort by the entire in-house marketing team to launch a full line of new products online and in-store at Walmart.

Projects included photo styling, package design, 3D/motion, video, paid & organic social, retail displays (Walmart, CVS, and SmileShops), & web design.

Strategy / DESIGN

Veeps

Creating a new business for artists: livestreaming

Veeps is the home for live music. A place to watch thousands of artists perform live. I was brought on as the first creative hire and tasked with setting standards around the brand and content creation.

After clearly defining the brand, my role shifted into designing version 2 of the platform while also overseeing creative for ad campaigns and marketing materials.

BRAND IDENTITY / PRODUCT DESIGN

SmileDirectClub

Going from start up to publicly traded company with an anthemic campaign

After the IPO and product launches, it was time for SmileDirectClub to start growing brand awareness & becoming a household name.

I was on a team who pitched the concept "Change Everything," which describes the impact a smile can have on your life & ultimately, everything.

STRATEGY / Design

Daisy Chain Studio

Finding unique ways to connect brands to their community

In the heart of the pandemic, I partnered with friend and colleague Anna Woodard to create a design studio. Daisy Chain is a place to experiment with personal work and tackle new client work together. Anna led the brand identity, while I designed and built the site using Webflow.

Check it out at daisychain.studio

BRAND IDENTITY / PRODUCT DESIGN

High Water Festival

Bringing the culture of Charleston, South Carolina to life through music, food, and libations

High Water Festival is an 8,000 person event hosted at North Charleston's Riverfront Park. With a lineup curated by local band, Shovels and Rope, High Water is always a huge celebration of low-country culture.

I led the brand identity efforts by collaborating with illustrators & content creators to create a visually cohesive experience from on-sale to on-site.

Watch a video recap of the 2019 festival here.

BRAND IDENTITY / Design

Formation

Designing one-of-a-kind environments that won’t soon be forgotten

Identity design for Formation, an experiential and environment design studio in Nashville.

BRAND IDENTITY

👋 I'm Julianna.

With a background in art direction/design and a strong interest in strategy, I have a skillset that allows me to lead projects throughout their lifecycle: from research & concepting, to UX, branding and design, on to motion and widespread campaign executions.

I am a founding partner of Daisy Chain Studio and am currently the Design Lead at Veeps. Previously, I've worked with Live Nation, SmileDirectClub, General Mills, Bonnaroo Music & Arts Festival, Sherwin Williams, and Henkel.
Email →LinkedIn →What I'm listening to →

👋 I'm Julianna.

With a background in art direction/design and a strong interest in strategy, I have a skillset that allows me to lead projects throughout their lifecycle: from research & concepting, to UX, branding and design, on to motion and widespread campaign executions.

I am a founding partner of Daisy Chain Studio and am currently the Design Lead at Veeps. Previously, I've worked with Live Nation, SmileDirectClub, General Mills, Bonnaroo Music & Arts Festival, Sherwin Williams, and Henkel.
Email →LinkedIn →Instagram →