Julianna Cvetetic is a designer & art director based in New York City.
Her work is empathy-based and data-driven, thoughtfully connecting brands to their audience.
Bonnaroo is for the weirdos. It's a magical, judgment-free place where you can forget the real world and unapologetically be yourself. I was challenged to create a visual identity that represented this crazy beautiful community.
After landing on an identity, I worked closely with creators, merchandisers, & producers to see that vision through from marketing campaigns to on-site at the festival.
Brand Identity / DIRECTION / DESIGN
A massive effort by the entire in-house marketing team to launch a full line of new products online and in-store at Walmart.
Projects included photo styling, package design, 3D/motion, video, paid & organic social, retail displays (Walmart, CVS, and SmileShops), & web design.
Strategy / DESIGN
Veeps is the home for live music. A place to watch thousands of artists perform live. I was brought on as the first creative hire and tasked with setting standards around the brand and content creation.
After clearly defining the brand, my role shifted into designing version 2 of the platform while also overseeing creative for ad campaigns and marketing materials.
BRAND IDENTITY / PRODUCT DESIGN
After the IPO and product launches, it was time for SmileDirectClub to start growing brand awareness & becoming a household name.
I was on a team who pitched the concept "Change Everything," which describes the impact a smile can have on your life & ultimately, everything.
STRATEGY / Design
In the heart of the pandemic, I partnered with friend and colleague Anna Woodard to create a design studio. Daisy Chain is a place to experiment with personal work and tackle new client work together. Anna led the brand identity, while I designed and built the site using Webflow.
Check it out at daisychain.studio
BRAND IDENTITY / PRODUCT DESIGN
High Water Festival is an 8,000 person event hosted at North Charleston's Riverfront Park. With a lineup curated by local band, Shovels and Rope, High Water is always a huge celebration of low-country culture.
I led the brand identity efforts by collaborating with illustrators & content creators to create a visually cohesive experience from on-sale to on-site.
Watch a video recap of the 2019 festival here.
BRAND IDENTITY / Design
Identity design for Formation, an experiential and environment design studio in Nashville.
BRAND IDENTITY
